Below is a more detailed overview of the three key macro-points of our project:
- Assessment to consolidate and diversify our presence in foreign markets
To ensure sustainable and competitive growth beyond national borders, the company will work closely with specialised consultants to develop targeted business strategies. This includes analysing and consolidating reference lists, identifying opportunities for expansion into new markets and implementing concrete actions to shape the structure of the company’s new international division. We are committed to investing resources and expertise to create a strong and diversified global presence.
- Digital marketing to create an effective and strategic online presence
The digital aspect will play a key role in the internationalisation process. Support from the call will be used to intensify digital marketing activities on key platforms such as Google and Linkedin. This will include the creation and configuration of targeted advertisements, tailored to the specific needs and preferences of different international markets. We want to position ourselves as a leader in our industry globally, reaching a wider and more qualified audience through effective and innovative digital strategies.
- Participation in trade fairs to establish global connections and stay abreast of the latest trends
The company will actively participate in major international industry events, such as the ACHEMA trade fair in Frankfurt. These events provide a unique opportunity to present our technological innovations, establish new partnerships and global connections, and stay up-to-date with the latest trends in the industry. We want to take full advantage of these opportunities to promote our presence and brand internationally.
This support from regional institutions is an important recognition of our commitment and growth prospects. We are excited to embark on this new chapter in our corporate history and to share with our stakeholders the progress and successes we will achieve through this opportunity.